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Jersey VAR Bakes Up IT Infrastructure For 'The Cake Boss'

The New Jersey VAR lucked out finding a customer primed for growth, but convincing Carlo's Bakery that Exigent had the right answer for "The Cake Boss" was something his company needed to do on its own.

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The Cake Boss

You can't win the deal without making the pitch. It's a theory recently proved by New Jersey VAR Exigent Technologies, which secured a six-figure project from Carlo's Bakery, a.k.a. TV's "The Cake Boss." It started with a cold call and ended with a complete, implemented IT infrastructure project just a couple months later. Here's a look at how Exigent won the deal and why the bakery chose Exigent as its IT provider.

For its first 100 years in business, Carlo's Bake Shop had little use for technology. Phones and later fax machines and email were all the company needed to accept orders for its cakes and other baked goods. But now that the company is the basis of a hit TV show on TLC, "The Cake Boss," its needs have changed. And Exigent came along at the right time.

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