3. Apple Channel Strategy Ripens
During 2011, Apple has hired at least 10 channel executives and mid-level managers whose backgrounds collectively include dozens of years of experience at some of the industry's most channel-focused companies.
One of the new hires is Francois Daumard, a 12-year Microsoft channel veteran who came to Apple in May and is now managing iPhone and iPad channel development. As one of the driving forces behind MTC, Daumard is responsible for recruitment and sales enablement of partners that are looking to deploy mobility solutions on the iPhone and iPad. Apple has also quietly launched the Mobility Technical Competency (MTC), through which solution providers can become members of the Apple Consultants Network and obtain technical services certification for deploying iPhones and iPads on enterprise networks.