2012 Channel Chiefs: Advice For Channel Newbies

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Sandra Butler Buchanon

National Sales Director

ACC Business, Member of AT&T Alliance Channel

If serving customers and loving technology and people are key motivators for a professional, this is the place to be. With an external focus, an indirect channel professional is rewarded by bringing tremendous value to a customer, a business, because the customer's business needs can be addressed by customized solutions to benefit the customer technically and financially. Competition is alive and well in the channel, allowing for an exciting environment where one needs to know the key differentiators of the carriers and key players in the channel. In summary, be determined to work hard and smart, be focused on profit. Never waiver on matters of integrity, love the company you work for and appreciate the people you work with.

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