CRN's 30th Anniversary: 30 In Their 30s

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David Geevaratne


New Signature
Washington, D.C.

As president of this D.C.-based consulting firm, business value and ethics is front and center for Geevaratne (pictured here with CRN's Kelley Damore and Steve Burke). Six months after New Signature was born, a major client went out of business and left New Signature with a substantial amount of bad debt. The company got a loan from a customer -- a nice endorsement -- and paid it off within three months.


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