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Microsoft WPC: 10 Issues Ballmer & Co. Must Address

With 15,000 partners expected in Toronto next week for the Worldwide Partner Conference, Microsoft executives have an opportunity to respond to what's uppermost in partners' minds.

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A Channel Role For Windows Surface Tablets?

Last month Microsoft debuted its Windows Surface tablet in a move that took the industry -- and Microsoft partners -- by surprise. Microsoft is hoping the bold decision to develop its own tablet products will help it gain a bigger foothold in the tablet market, where it largely has been absent.

But the announcement only said the Surface tablets will be sold through Microsoft's retail stores and some online sites -- no mention of the channel. That disappointed the company's thousands of channel partners, who were left wondering what role, if any, they might have in selling the Microsoft tablets.

Microsoft executives and channel managers have since been silent on the topic. We're hoping that at WPC Microsoft execs shed more light on any partner opportunities.

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