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Channel programs News

Microsoft WPC: 10 Issues Ballmer & Co. Must Address

Rick Whiting

A Yammer Road Map

It was just last week that Microsoft said it is acquiring social networking services company Yammer for $1.2 billion, and the deal hasn't even been wrapped up yet. But given that Yammer will give Microsoft a quantum leap in social networking, an area where it's lagging competitors, it's never too soon to start talking about what it means for the channel.

Microsoft -- and its partners -- could recognize significant opportunities by linking Yammer with Office 365, Dynamics ERP and CRM applications, SharePoint and other Microsoft products. But Yammer is a Software-as-a-Service application and a big question is whether partners will be able to sell it to customers.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN.

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