Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)

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Lucy Graham, Carousel Industries

Director, Marketing

Years in channel: 4

Years in position: 4

Highlights of the past year: Graham's partner program has grown year-over-year. Partners have access to Carousel's strong marketing team, which helps build partners' brands. That has generated $39 million in additional sales for 2011; Carousel projects a 20 percent increase for 2012.

Goals: Graham and her team are looking at incorporating more video collaboration into social media marketing efforts and possibly starting a YouTube style technology-talk series. Carousel is also placing a strong emphasis on tracking and measuring the ROI of its marketing efforts. By the end of this year, she aims to have a metrics system in place to report to senior management on the result of marketing efforts.


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