Power 100: The Most Powerful Women Of The Channel 2012 (Part 2)

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Jennifer Pointer, Hewlett-Packard

Manager, Channel Marketing Communications, SPO

Years in channel: 16

Years in position: 2

Highlights of the past year: Pointer manages the HP Solution Partners Organization's marketing communication strategy and team. She drives partner enablement initiatives utilizing marketing communication assets.

Goals: Pointer hopes to continue building initiatives to enable partners to drive profitable business with HP. She will lead her team in developing a strategy to leverage all assets, including events, social media, advertising, messaging and executive engagement to broaden partners' capabilities with their customers.


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