McAfee displayed its "profitability stack" with both metaphorical and physical building blocks. The company's representatives spoke with XChange attendees about McAfee's front-end and back-end profitability programs for its partners as well as its new Managed Service Provider program.
"I honestly believe that our MSP program itself sets us apart from our competitors -- it is a unique way of reaching out to the end users who are looking to do something different. We are looking to continue to grow on that and become even more differentiated in this market," said Derek O’Steen, channel programs manager for the Americas at McAfee. "Our goal for the demo rooms here at XChange 2012 was to meet as many people as we possibly can and to get to as many different partners out there to let them know that what we are doing is game-changing for us as a company as well as for them as partners," he said.