Social networks and technologies have become the lifeblood of our culture and are quickly reshaping the way businesses interact with consumers. As social behaviors among consumers continue to evolve, it is important for solution providers to constantly innovate in order to keep up.
In a keynote at the recent XChange Latin America conference, Dana Griffin, an expert on global strategy at social media marketing and communications agency Attention, provided insight for solution providers on understanding and utilizing social media to grow their business.
