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Salesforce Launches Fusillade Of Social Networking Programs

Salesforce this week unveiled five social networking programs aimed at helping businesses improve their sales, marketing, communications, data collection and analysis capabilities.

The new programs are part of Salesforce's strategy of using social networking for business needs, Scott Holden, senior director for solutions marketing at Salesforce, told CRN at the Dreamforce 2012 conference in San Francisco.

"What we're talking about now is business as social," Holden said.