Five Companies That Came To Win This Week

F5 Gets Aggressive With Cisco ACE Trade-In Promo

F5 is doubling down in its campaign to lure customers away from rival Cisco, and is now offering twice the trade-in value for Cisco load balancing and global server load balancing (GSLB) products.

F5 partners can earn additional front-end discounts when a Cisco ACE trade-in SKU is included in a purchase, and they can roll these into F5's Vault program for security sales.

Dean Darwin, senior vice president, worldwide partner organization at F5, said Cisco customers are already moving over to F5 as a result.