CEO: Joe Tucci
Another vendor with a strong direct-sales force culture, EMC has made major investments in wooing the channel and offering VARs products they can sell into small and midsize businesses. This effort is supported by the highest ranks at EMC, forcing everyone to think about the channel play when they go to market. This year EMC has also beefed up recruitment and enablement and signed up Ingram Micro, Tech Data and Arrow for its VSPEX line. EMC also expanded its VNXe line and launched EMC Cooperative Services and Velocity Cloud Practices for the channel.