20 Tips On How To Be A Better Channel Exec

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Kevin Colgate

Director, Strategic Alliances

Adaptive Planning

For someone entering the channel today, you must possess a high capability of dealing with the ambiguity of selling and nurturing. Clearly understanding the context of the people you are selling to and the indirect model you have to adapt to is very beneficial. Learn to look through the eyes of the partner, not just through your own organization's lens, and always understand that joint success is a mutual goal.


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