Online Partner Locators: How They Work

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Preferential Treatment

Just about every major IT vendor operates an online partner locator system where prospective customers can search for solution providers. But every vendor's system is a bit different in terms of which partners can participate, the criteria used for searches, and the order in which solution providers are listed.

One thing that's clear: Vendors are increasingly giving preference to their more valued partners, those who invest to become certified or specialized in the vendor's products.

Here's a look at some of the major vendors and how their partner locator systems work. Also, take a look at our special report on partner locators and their effectiveness, available exclusively on the CRN Tech News App.

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