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Maximizing The Midmarket: 8 Cost-Saving Actions For Midsize Customers

From embracing the BYOD phenomenon to maximizing internal IT skills, here are eight tips for solution providers to help midmarket customers do more with less.

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No. 1: Virtualize Everything

A large majority of the IT executives surveyed said their No. 1 cost-saving action was virtualization. The one thing to know about the midmarket is it was an early adopter of server virtualization. "Virtualization has reduced power consumption and cooling costs for our organization. It has also reduced the management burden and allowed IT staff to invest time into other initiatives," said James Ledbetter, manager of IT at Independent Stave Company.

Many IT executives noted that virtualization helped with hardware and application management as well. "Virtualization has saved us money and has made our environment less complex—we now maintain one-sixth of the hardware," said Greg Katers, director of IT at Green Bay Packaging. In agreement with Katers, John Grove, director of IT for TMI Montana, said: "Virtual desktop infrastructure (VDI) has huge cost savings on the backside when dealing with user support and the ability to handle applications on any hardware and OS."

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