5 Companies That Came To Win This Week

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EMC Promises Simpler, More Profitable Partner Program

EMC is overhauling its decade-old Velocity Partner Program, promising that the new program will help break down barriers between different types of channel partners and streamline how EMC works with each.

Channel executives, speaking at the EMC Global Partner Summit this week, said the new EMC Business Partner Program would improve how the company works with its different types of channel partners. While more details would have been nice, the executives promised the new program would make things simpler, more predictable and more profitable for partners. The company also will replace its Powerlink system, part of EMC's partner portal for accessing partner information, which has been criticized for being too cumbersome.

The channel now accounts for 60 percent of EMC's revenue. With their promises this week company execs showed they recognize that keeping its channel program a well-oiled machine is critical.


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