Channel programs News

Power 100: The Most Powerful Women Of The Channel 2013 (Part 1)

CRN Staff

Andrea Thomas, ADTRAN, Inc.

Director Channel Development

Years in channel: 14

Years in position: 6

Highlights of the past year: ADTRAN introduced the Triple Crown Program, recognizing partners holding three specializations. The program rewards engagement with unique promotions, special trainings and partner locator priority. Partner feedback has been very positive. Membership has increased by more than 50 percent, and Thomas will continue to shape enhancements for the program throughout the year. Other enhancements include new growth incentives and rewards across each partner level - Registered, ADvantage and ADvantage Plus.

Goals: Thomas continues to aspire to contribute to the accelerated development and aggressive expansion of ADTRAN's channel program, especially in light of last year's realignment and focus on the VAR community.

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