Susan Reynolds, VP, Global Channel Strategy, Program Management, Global Indirect Channels, Ecosystems, Channels, SAP
Although neither of these books are new, Steven Levitt's / Stephen Dubner’s "Freakonomics" and "SuperFreakonomics" continue to be influential in my thinking. It’s easy to convince yourself you know "the story" behind the numbers and completely miss leading indicators. Levitt showed me that you have to be willing to check out the outliers and avoid brushing them off as bad data or anomalies. Not everything is a red flag, but if you keep your eyes open, you’ll find a few than can change your execution and outcomes.