Once you establish your professional and personal brand, it's important for women to establish goals, both inside and outside the office, Tierney said. And as they strive to meet these goals, she said, they should never get down on themselves if they fail. In fact, they should be down on themselves if they don't.
"Be open about failing. If you fail often, that means you try new things," Tierney said. "Our society is so failure-adverse, but, actually, the most successful people fail, and fail often, because it means they are trying. It's a message you have to tell yourself."