Women Of The Channel: 6 Rules To Live By

Email this CRN article

Build Your Personal Brand

In today's always-on, always-connected world, it can be easy to get so caught up in our professional personas, that we forget who we are as individuals. That's why Juniper's Tierney encourages women in the channel -- and men, too, for that matter -- to invest as much time building up their own, "personal brands" as much as they do their professional or corporate brands.

This is especially true for those with strong social media or online presences, Tierney said. While it's important to keep things professional, it's okay to share personal tidbits like interests outside of work or stories about your family. In fact, Tierney said, it's encouraged.

"If you're just so corporate, you're not interesting," she told CRN. "But you have to be thoughtful about what you share."

Email this CRN article