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8 Hot Social Media Tips For Partners Competing In The Enterprise

Businesses' use of social media has become more prevalent in recent years, but companies are still experimenting with strategies and best practices to leverage the resource. Check out 8 expert tips to help channel partners compete with the big dogs in the industry.

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Expert Tips

In recent years, social media has changed more than just the way individuals interact with one another, but the way companies do business in the market and engage with customers. In a May 2013 survey of 917 small businesses, Constant Contact, a Waltham, Mass.-based engagement marketing solution company, found that 87 percent of them reported using social media as a marketing tool -- compared to 10 percent five years ago.

In an interview with CRN, Mark Schmulen, general manager of social media at Constant Contact, listed several tips to help growing channel partners better leverage social networking sites. Check out the top 8 expert tips to leverage the full potential of social media marketing.

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