Channel programs News
100 People You Don't Know But Should In 2013 (Part 1)
Lucy Hinckley, IBM
Position: Director, Business Partner and Midmarket Marketing
Highlights: Several years back, IBM made the strategic decision to rely almost exclusively on its channel partners to work with the company's midmarket customers. Hinckley plays a key role in this effort, helping to link IBM's software product organizations with the company's channel community.