3. Data Explosion
There is more data than ever being collected on business functions to use toward internal decision-making, the study said, and because most of the data is self-created, the trick is making sure a company is in a position to harness the information to help the business.
"This means companies must be able to accommodate input from unstructured social media with input from structured sales results in order to harness the broad flow of information," according to the study.
To do that, businesses have to make sure to have the right infrastructure, including data centers, storage and business intelligence, the study stated.