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New PTC Channel Chief Sets Rules Of Engagement, Creates Channel Opportunities

Kerry Grimes has only been on the job as PTC's new worldwide channel chief a few weeks and he's already working to make the developer of product life-cycle management software more channel-friendly.

The 20-year channel veteran, hired from PTC competitor Siemens PLM Software, has set new rules of engagement built around a named-account strategy, creating a clear field for partners to grab a bigger piece of the PLM market, especially among midsize customers.

"This is about taking this business to the next level," Grimes told CRN, noting that PTC wants to grow beyond its $1.4 billion in annual sales. PTC also hired former Autodesk channel executive Gary Smith as the company's new North America channel vice president.


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