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6 Tips For Sales Success In The Channel

Looking to improve sales? ConnectWise Vice President of Worldwide Sales Adam Slutskin gives CRN some inside tips to sales success in the channel.

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4. There's No Magic Bullet In Sales

After you bring on a stellar team of salespeople, it's not the end of the road quite yet.

"Unfortunately, what happens a lot is there is no magic bullet. If you hire a sales guy and assume he is going to sell, it will probably fail," Slutskin told CRN.

He said it is important to get the employee fully on boarded and then train them overtime on skills, the goals of the company and industry knowledge. Through this type of training, sales professionals can get a more "holistic" view of the market, Slutskin said, and because of that, they are better able to find the needs and pain points of their clients. Training also helps reduce turnover because it makes the salespeople more effective and integrated with the organization.

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