9 Things You Need To Know To Be Successful With IBM

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Big Blue In Vegas

At IBM's PartnerWorld Conference 2014 in Las Vegas, Big Blue is talking a lot about business transformation for itself and its 140,000 channel partners. The opportunities, said CEO Ginni Rometty, are big data, cloud, and engagement via social and mobile.

So how do partners translate IBM's talking points into aligning closer with the company for success? CRN caught up with three IBM execs in Las Vegas to find out. Execs we spoke with include IBM Global Business Partner General Manager Marc Dupaquier; Michael Gerentine, vice president, IBM Global Business Partners, Marketing; and Doug Balog, general manager of Power Systems.

Here are 9 takeaways for being more successful with IBM as it shifts its strategy toward the future.

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