2014 Channel Chiefs: The 50 Most Influential

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Peter Howard
VP, Global Channel Sales

Howard, an eight-year NetApp veteran, was tapped to become NetApp's global channel chief in May, a critical role given that more than 80 percent of NetApp's sales are through indirect channels.

Howard oversaw a redesign of NetApp's channel program in August with the goal of simplifying how solution providers work with the company. The most important change among NetApp partners, Howard said, has been in developing professional services practices around NetApp’s data management product portfolio. The most profitable partners sold professional services with more than 70 percent of their NetApp transactions.

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