2014 Channel Chiefs: The 50 Most Influential

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Craig West
VP, Americas Channel Sales

NetSuite has been one of the fastest-growing vendors of cloud-based ERP, CRM and commerce applications. Under CEO Zach Nelson and channel chief West, it's also been one of the biggest proponents of bringing the channel into the cloud.

About 40 percent of NetSuite's business is generated through the channel, and in 2013 channel partners drove 40 percent of the company's new-business bookings.

To step up its channel partners' game, West's organization implemented an ERP Consultant Certification Program in November that validates solution providers' professional services expertise in implementing, integrating and optimizing NetSuite cloud ERP solutions against NetSuite’s best practices and implementation methodologies.

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