2014 Channel Chiefs: 20 To Watch


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Dell

Cheryl Cook
VP, Global Channels, Alliances

Cook joined Dell in 2011 as vice president of enterprise solutions and was named the company's channel chief in November. She's charged with overseeing Dell's PartnerDirect program, which has more than 2,000 employees worldwide and accounts for more than one-quarter of Dell's annual revenue.

Dell, of course, is in the process of transforming itself from a direct sales-only computer hardware maker into a broad-based IT systems company. Now that the company has been taken private, CEO Michael Dell has vowed to count even more on the channel for its growth and it's Cook's job to help make that happen.




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