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Google Launches Three-Tier Channel program

Looking to drive demand for its cloud services, Google this week launched an expanded channel program to recruit partners with the skills and expertise to work with its Google Cloud Platform.

Until now, Google has worked with technology partners that sell tools that are integrated with the platform, and service partners that provide consulting and implementation services. But now the company is rolling out a full-scale, three-tier channel program, offering partners everything from basic training resources up to premier-level services and economic incentives to pursue cloud opportunities.

Partners say Google has the technology to challenge Amazon in the cloud market. Enlisting the channel to help it get there is a smart move.

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