The Top 20 Most Innovative Midmarket CIOs

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Rita Lazar-Tippe, Director, Business Technology, Northlands

Industry: Entertainment, media and publishing

Challenge: With a short turnaround time to launch a new event, it was challenging to research and find local innovative companies and individuals that align with the event's objective of showcasing emerging and innovative technology.

Innovation: Lazar-Tippe is leading from concept to execution the Northlands 10-day summer fair, which typically draws more than 780,000 attendees. She is aligning technology efforts to support and enhance the event.

ROI: Increased fair attendance, attraction of targeted demographics, future partnerships with local and national organizations, and increased revenue. 

Solution provider/vendor partners: Samsung, LG, Phillips, local start-up and incubator organizations: Startup Edmonton, TEC Edmonton, Alberta Innovates, Edmonton Research Park and NABI

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