Rita Lazar-Tippe, Director, Business Technology, Northlands
Industry: Entertainment, media and publishing
Challenge: With a short turnaround time to launch a new event, it was challenging to research and find local innovative companies and individuals that align with the event's objective of showcasing emerging and innovative technology.
Innovation: Lazar-Tippe is leading from concept to execution the Northlands 10-day summer fair, which typically draws more than 780,000 attendees. She is aligning technology efforts to support and enhance the event.
ROI: Increased fair attendance, attraction of targeted demographics, future partnerships with local and national organizations, and increased revenue.
Solution provider/vendor partners: Samsung, LG, Phillips, local start-up and incubator organizations: Startup Edmonton, TEC Edmonton, Alberta Innovates, Edmonton Research Park and NABI