The Top 20 Most Innovative Midmarket CIOs

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Gregg Oosterbaan, VP, Technology Services, Columbus Zoo And Aquarium

Industry: Nonprofit, recreation and conservation

Challenge: Because it has experienced significant growth in recent years, hosting nearly 1.9 million visitors per year, Columbus Zoo and Aquarium needed data standards and improved analytics capabilities with a tight nonprofit budget.

Innovation: Oosterbaan and his team worked with Information Builders to execute a data reporting initiative on Information Builders' WebFocus platform. The project brought enterprise reporting to the IT department's infrastructure and unified the way in which the zoo's departments organize and collect data.

ROI: The overall impact was better organizational performance, increased revenue and growth of a data-driven culture—all of which allow the zoo to better achieve its mission of leading and inspiring education and conservation through connecting people and wildlife.

Solution provider/vendor partners: Information Builders

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