Women Of The Channel 2014: Staying Serious About Social Media Strategy

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Serious For Social

Social media expert Jackie Funk gave a talk on the more serious side of social media strategies during a breakout session at the recent Women of the Channel West conference in San Francisco.

Funk, who refers to social media in its abbreviated form as "social," is the founder of Serious4Social and before that ran marketing for Dimension Data's Americas business.

Funk offered tips during her talk on how companies can sharpen their social media strategies to remain relevant while strengthening their brands.

"If you don't become social, you're a dinosaur and you're going to become extinct," Funk said.

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