11. Tim Cook
CEO
Apple
Thinking outside the box is part and parcel of the culture at Cupertino, Calif.-based Apple. That's what Tim Cook has done with a blockbuster deal with IBM to help drive Apple product deeper into the enterprise market. Cook believes the deal will triple Apple's penetration in the enterprise market from 20 percent to 60 percent. Look for more out-of-the-box thinking with the iPad and smartphone refreshes later this year.
