Channel programs News
NPD Group: 10 Fastest (And Slowest) Growing Technologies Or Brands In The Channel
Who's Up, Who's Down
Citing tracking data from its Distributor and Reseller Tracking Services, an NPD Group study found that revenue through the channel overall increased more than 5 percent in 2014. That level of growth, in the face of a changing technology and vendor landscape, means the channel is stronger than ever, Stephen Baker, vice president of industry analysis at NPD, said. However, there were some winners and some losers when it came to technology and brands in the channel, as some areas saw triple-digit growth and others were down for the year.
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