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The Top Midmarket IT Vendor Executives For 2015 (Part 1)
Robert DeMarzo and Jennifer Bosavage
Senior Vice President, International Sales and Global Channels, Adaptive Insights
Carolee Gearhart is responsible for Adaptive Insights' sales organization outside of North America and all global business development and channels. Gearhart's perspective on the midmarket has been shaped by her previous experience at SAP, PeopleSoft and Deloitte & Touche. According to Gearhart, while midmarket companies have the same performance management needs as larger organizations, they typically lack the resources to implement them in terms of personnel, time and capital. Historically, the only financial solutions capable of providing even half the insights and data that a growing company requires were on-premises legacy systems. These are expensive to implement and even more expensive to maintain. The Adaptive Suite was designed to provide a strong solution with analytics for midmarket companies. The Software-as-a-Service-based solution has had successful implementations at Engine Yard of San Francisco and Bonneville International Corp., a media and broadcast company.