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5 Ways Rackspace Is Transforming Its Business Through Cloud Partnerships

The cloud hosting provider is shifting focus to a cloud services model, leveraging the spirit of 'co-opetition' with other vendors.

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Rackspace Reinvention

Rackspace has had a somewhat bumpy ride ever since it removed itself from the market more than a year ago and declared it would keep its independence.

Now the San Antonio-based company is going through a major transformation, shifting from being solely a managed public and private cloud provider to offering managed services for competitors' clouds.

Keeping one business from cannibalizing the other looks to be a tight balancing act, but Rackspace might benefit from riding a trend in which enterprises are increasingly reliant on multicloud environments.

Rackspace is betting on the emerging formula of "co-opetition" in the cloud market and is striking deals with a variety of vendors to leverage the power of partnerships.

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