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BroadSoft Acquisition Drives Margins For Partners

BroadSoft, a unified communications software and service supplier, acquired cloud-based contact center provider Transera in a move that will drive higher margins and improve customer "stickiness" for partners.

Transera offers multitenant Contact Center-as-a-Service applications designed for enterprise customers. The acquisition complements and expands BroadSoft's product portfolio for channel partners.

The acquisition will allow BroadSoft's partners to offer a more end-to-end solution, putting them in a better competitive position and better able to earn higher margins. Throw in the fact that the global market for cloud-based contact center applications is expected to explode from $4.6 billion last year to $14.7 billion by 2020, and BroadSoft's acquisition of Transera looks like a very savvy move.

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