What Solution Providers Want
Today's solution providers aren't looking for the same cookie-cutter partner programs that vendors and suppliers have had in place for years. As solution providers make the pivot toward services-based offerings, channel programs need to follow suit and reward partners.
At the Women of the Channel West event, Calista Roussos, director of marketing and vendor strategy for Tampa, Fla.-based Vology, boiled down the features that partners appreciate from their vendors.
During a panel at the event held in Napa, Calif., and hosted by CRN parent The Channel Company, Roussos shared five strategies that vendors can use to transform their channel programs.
For more on this topic, check out the rest of the panel's discussion on the partner's journey.