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Cisco Mounts Software Offensive, Puts Partners On The Road To Recurring Revenue

Cisco Systems is mounting a software offensive by adding incentives for solution providers that adopt the company's new software integrator and life-cycle adviser roles.

The aggressive stance, part of Cisco's efforts to transform itself into a more software-centric company, is good news for its channel partners – many of whom are undergoing their own transformations to a recurring revenue model.

Software integrator and life-cycle adviser were two software partner roles Cisco unveiled in March at the company's Cisco Partner Summit. Partners who adopt those roles can earn rewards, including performance and referral incentives, for providing high-value, high-margin services that help customers get the most return from their IT investments.

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