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The 10 Most Important Tech Partnerships In 2016 (So Far)

CRN examines the 10 partnerships which are continuing to have an impact on the solution provider landscape so far this year.

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Microsoft-Salesforce

Salesforce and Microsoft unveiled a big partnership in 2014 – a union of CRM rivals that surprised many industry watchers. But the partnership has been pretty low-key since then, unless you count when rumors surfaced last year that Microsoft was talking with Salesforce about a potential acquisition, which never materialized.

Now, after Microsoft plunked down more than $26 billion to acquire LinkedIn – a move some partners feel could catapult Microsoft to the top of the heap in the CRM and ERP markets – you might think the Salesforce partnership is dead.

But wait a minute! In June, Salesforce and Microsoft unveiled tighter integration between the former's Lightning – a collection of performance enhancing technologies – and Outlook email.

Clearly, the two software giants are still interested in working with each other. But this could be one of those situations where vendors work together, but secretly wouldn't trust each other any further than they could (figuratively) throw them.

 
 
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