5. Microsoft Windows 10 "Nagware" Upgrade Efforts Rile Customers, Partners
Windows 10 launched in July 2015 to generally good reviews, no doubt a relief to the software giant following the criticism the product's predecessor, Windows 8, received following its debut.
But the initial applause for Windows 10 turned to boos from some partners and consumers this year as Microsoft's efforts to convince users to upgrade to the new OS became increasingly aggressive – some called the efforts abrasive and heavy-handed.
Partners complained about annoying Windows 10 upgrade pop-up windows and "nagware" buried in security patches. Once Microsoft classified the upgrade from optional to "recommended" earlier this year, some users awoke to find that their PCs had upgraded to Windows 10 without their knowledge. Some customers even called Microsoft's efforts deceptive when on-screen messages recommending the upgrade seemed designed to trick users into accepting Windows 10.
Some Microsoft partners were already unhappy with Microsoft over the company's decision last year – with little notice to the channel – to offer Windows 10 as a free upgrade for a year.