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Why These 3 Disruptive Tech Vendors See Channel Partners As Indispensable

In an executive roundtable hosted by CRN, three industry disrupters made the case for doing more work with channel partners going forward.

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Growing Partnerships

During the recent XChange 2016 conference in San Antonio, hosted by CRN parent The Channel Company, CRN convened a roundtable of vendor executives whose companies are seeing major growth with businesses based on disruptive technologies. The three companies represented were Concerto Cloud Services, a provider of solutions for public, private and hybrid cloud initiatives that’s based in Tampa, Fla.; LogicMonitor, which offers a software-as-a-service performance monitoring platform and is based in Santa Barbara, Calif.; and Star2Star Communications, a provider of hybrid cloud communications solutions that’s headquartered in Sarasota, Fla.

Executives for the three companies (left to right) -- Concerto President Steve Terp, LogicMonitor CEO Kevin McGibben and Star2Star President Gary Testa -- all discussed how working with channel partners is central to their success thus far. During the roundtable discussion, the executives were asked, ’Do you expect you’re going to be more or less dependent on the channel moving forward, and why?’ The executives all said yes--and what follows are their explanations of why that’s the case.

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