5 Companies That Came To Win This Week

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SecurityScorecard And Invincea Launch Inaugural Partner Programs

Kudos go to several security technology vendors that unveiled channel programs this week – some as they switch from a reliance on direct sales to fully investing in the channel.

Antivirus software developer Invincea, which previously sold both direct and through partners, has shifted to a 100-percent channel model and has launched the new Next-Gen Partner Program as it looks to take on stiff competition in the next-generation endpoint security market. The company also has grown its channel team fivefold.

SecurityScorecard launched its inaugural partner program as it also shifts from a direct sales model to the channel. The company, whose SaaS platform gathers data to determine security risk factors, has been shifting to channel sales since mid-2016 and is now fully focused on moving business through partners. The program launch comes shortly after the company hired former Tanium channel executive Michael Rogers as its VP of strategic alliances and channel sales.

High fives also go to Menlo Security, which launched new partner program as it shifts to an all-channel sales model, and ObserveIT, which is revamping its partner program as it makes a channel sales push in North America.

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