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Dell EMC's Cheryl Cook On The Combined Partner Marketing Perspective

Dell EMC's global channel marketing chief Cheryl Cook talks to CRN about the importance of communication when combining the marketing efforts of two massive partner programs.

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A Combined Effort

Since becoming senior vice president of global channel marketing for Dell EMC, Cheryl Cook has been moving to bring together Dell and EMC's partner marketing efforts.

The pace has been swift, she tells CRN, and the result is a suite of tools designed to make things simple and seamless.

Get more of CRN's coverage of Dell EMC World 2017.

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