Dell EMC's Cheryl Cook On The Combined Partner Marketing Perspective

How can you be sure things won't fall through the cracks?

I keep reminding the team: communicate, communicate and over-communicate. Avoid the void. If there's a void of information, people tend to get concerned or maybe skeptical. They think the worst. So, the more we can continue to be transparent, to be authentic, to be thoughtful with the cadence of our communication, it will help keep them informed and connected.