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Dell EMC's Cheryl Cook On The Combined Partner Marketing Perspective
What are the most important things you're doing for partners to keep them moving in the right direction without burdening them?
How do we make it easy for them to find the information they need? How do we make it easy for them to navigate to the tools they're going to use on a daily basis to run their business, things like deal registration, training, certification? ... We're trying to be self-serve on the portal as much as possible. One of the things that's been really well received is the rebate and MDF calculator and reporting. It's essentially a visibility tool that takes us forward from where both historical programs were on timeliness and real-time visibility on a weekly basis on where they stand. Where are they on their earnings opportunities? At what level are you relative to your targets? Those things can help them steer their business so they can maximize their opportunity.