Ali Jani, Vice President, Partner Strategy, Enablement, and Services, Acumatica
"We are huge proponents of the midmarket, in ways I think very few other companies are,’ states Ali Jani, Acumatica’ s vice president, partner strategy, enablement. ’The midmarket tends to be both a predictable and a high-growth area. Midmarket companies make sound investments - they are experienced business people who are not afraid to innovate, and they have an appetite for technology. And finally ERP implementations really benefit growing midmarket companies - in their lifecycle they may not have needed an ERP system, and later it's much more difficult to implement. "
Jani works as connective tissue for Acumatica bringing together engineering, product management, partners, and customers to deliver the best, most innovative Cloud ERP possible. This function is traditionally a place where channel-driven companies run into real trouble since it's tough to go the last mile all the way to your customers and their feedback, but Jani knows how critically important that is. ’Having that left-to-right view it's often much easier to recognize flaws in our processes and see new market opportunities on the horizon, which has led to us to more and more vertical specialization – such as retail, ecommerce and services.’ explains Jani. Fun Fact: Jani’s first early programming language was 6502 Assembly - which gives you some indication of how long he’s been in the IT industry.
