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The Top Midmarket IT Vendor Executives For 2017

The annual Top Midmarket IT Vendor Executives list highlights the IT industry's most influential vendor executives who serve midmarket and midsize customers.

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Gerald Choung, VP Sale and Marketing, ESET North America

Gerald Choung, ESET's vice president of sales and marketing, exemplifies the company's priority of passion for its people and partners. ESET sells its business solutions exclusively through the channel, and Choung has focused efforts in a variety of channel business segments over the past year, which has resulted in significant progress for the company's MSPs, VARs, DMRs, distributors, and technology alliance partners. The midmarket is a significant part of ESET's customer base and growth opportunity. All of ESET'S product design, training documents and sales materials are geared toward supporting this market, which is need of an easy to use cybersecurity product. From the midmarket perspective, it's also important to have a lightweight and manageable product, given smaller IT staffing footprint. ESET's products are all streamlined and easy to use, running smoothly in the background for non-invasive protection. The company prioritizes spending time with smaller customers and designing products they can embrace given their size and resources.

Fun Fact: At age 19, Choung was paid to (legally) hack into security products as a white hat.

 
 
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